Logo & Use Guidelines
Audubon’s logo began with a sketch of the Great Egret from renowned bird artist David Sibley. The sketch was digitally adapted and combined the streamlined Great Egret with the word Audubon in teal green. We chose green for the word Audubon because of its strong associations with nature and the environment, and gray for the Great Egret’s outline because this color is also natural and warm.
If Chapters wish to use the national logo, or any of its Program variations, please follow guidelines below for various publications and other materials to ensure that any usage is fully consistent with Audubon’s branding protocol. Please note that prior permission must be granted for logo use on signage, interpretive displays, posters, invitations, and brochures. Audubon reserves the right to exercise quality control over all uses of the Audubon logo.
The Audubon logo must be a separate, stand-alone logo, and cannot be merged with any other logos, including Chapter logos. Please contact Audubon’s Chapter Services Office to obtain an electronic or print copy of the logo. The logo files will be accompanied bygraphic specifications for color and logo placement, which must be followed whenever the logo is used.
Please request the logo image from Chapter Services; do NOT make copies of the logo from the Audubon website, or other electronic or printed materials.
- Chapter Newsletters: Chartered Audubon Chapters may use the Audubon logo to identify themselves as Chapters of National Audubon Society in their newsletters, as outlined below:
- The Audubon logo may not appear on newsletter masthead, or be incorporated into a Chapter logo.
- The Audubon logo may be placed at the bottom of the first page, on the back page of a newsletter, or within the body of the publication, as a separate and distinct logo.
- The following phrase must appear in close proximity to the Audubon logo. “YOUR CHAPTER NAME Audubon Society is a Chapter of National Audubon Society, Inc.”
- Chapter Websites: Chartered Audubon Chapters may use the Audubon logo to identify themselves as Chapters of National Audubon Society on their web sites, as outlined below:
- The Audubon logo may not be incorporated into a Chapter logo, or web page header design.
- The Audubon logo may be placed on a Chapter website, and may be used to identify a link to Audubon’s homepage, audubon.org. The logo must always be accompanied by the following phrase: “YOUR NAME Audubon Society is a Chapter of National Audubon Society, Inc.”
- The logo should not be used on any web page that includes banners or other advertising without prior approval of Audubon’s Director of Marketing & Communications. (This is to ensure Audubon’s compliance with agreements with licensing and other partners.)
- Other Chapter Projects or Chapter Program Materials: Use of the Audubon logo in any other Chapter-produced materials must be approved by the Vice President of State Programs and Chapter Services. State logos must be approved by the director of your State Office. Examples of situations where advance permission for use of the Audubon logo or the State logos is required:
- Signage for a Chapter-owned sanctuary or any other site
- Interpretive panels
- Signage for exhibits
- Posters or invitations for events
- Brochures, including materials used in fundraising or membership recruitment
- Chapter or Council Letterhead, Envelopes, Business Cards: Chapters and Councils may not use the Audubon logo or State logo on letterhead, envelopes, business cards or other stationery.
- Use of Logo by Other Entities: National Audubon Society has the sole and exclusive right to use, or permit the use of, the Audubon logo (such as in connection with the licensing, manufacturing, advertisement and sale of merchandise and services). Chapters may not provide either the Audubon logo or any Audubon State logo to any third party to be used in conjunction with any activity, including, for example, the endorsement or approval of commercial products or activities, such as birdseed, mugs, videos, books, travel programs or special event promotions.
Logo Color Scheme
The word Audubon is:
C:100% M:0% Y:56% K:18%
The Great Egret is:
PMS Warm Gray 11
C:0% M:15% Y:34% K:60%