Strategic Planning should be invigorating, exciting, eye-opening, and motivating. Planning is not just about deciding on what programs and field trips the Chapter will run next year; it clarifies who you are, why you're here, and how you can achieve your conservation vision.
In planning for your Chapter, be sure to review the list of ideal Chapter Benchmarks, the Essential Elements of a Chapter (Section II of the Chapter Policy) and the Planning Guide (document references on this page). In addition, Joyce King, President of Santa Fe Audubon Society (FL) and Audubon's Southeast Regional Director, has created guidelines for an Extreme Makeover for Chapters. Get out the whiteboard, coffee and doughnuts and convene your board for a thrilling series of planning!
Strategic Planning (Marc Smiley)