Facebook Fan Pages and Groups

Creating a Fan Page

Once you have created a personal account on Facebook, you are free to create Fan Pages and Groups. You'll need to be logged in to your Facebook account in order to follow most of the links in the remainder of this article.

To create a Fan Page for your Chapter, log in to your Facebook account, look for the "Applications" area (located in the toolbar on bottom left of the screen), click the Page Manager icon, then click the "Create Facebook Page" button on the next screen (Or follow this link to go directly to the "Create New Facebook Page" screen:

http://www.facebook.com/pages/create.php). Choose the "Brand or Product" category and select "Non-Profit" from the drop-down menu. Type name of your Chapter carefully in the "Name of Non-Profit" box, as you cannot change the name once the Page is created.

Select the "Info" and "Photos" tabs at the top of the screen to add information and upload photos. Click the "Edit Page" link on the left to view more editing tools.

Once you are happy with your Chapter Fan Page, you will want to make it live by changing the published status in the Settings to "published" (click the "Edit Page" link from your Fan Page to go to the Settings). Until you publish the Page, no one can view it but you. Be sure to share your published Page with all of your Facebook friends by using the "share" button in the lower left corner of the Page.

If you want to update your Page or check on its recent activity, click on the Page Manager icon, then click "pages" and select the Page that you want to view (or go to

http://www.facebook.com/pages/edit/?id=141295950623). Use The Pages Help Center if you get stuck:

http://www.facebook.com/help.php?page=175. To view other Audubon-related Fan Pages, go to the Page Directory at

http://www.facebook.com/pages/?browse, and type "Audubon" or "Audubon Society" into the search field.

To advertise your Fan Page on a website, a "Find us on Facebook" button can be found here:

http://www.facebook.com/pages/manage/promo_guidelines.php. You can copy and add this button to any website as a link to your Fan Page.

Creating a Group

A Facebook Group is a special interest Web page. Whereas Facebook Fan Pages should reflect the many different activities in which a Chapter engages, Facebook Groups are more effective when used to highlight a single activity or purpose, such as new member outreach or a political campaign (read more about the differences between Pages and Groups in Part I of this article, Winter 2008 Chapter Networker).

The Group's title is extremely important and should be catchy and designed to send a clear message about that Group's purpose. Possible titles for Facebook Groups designed for outreach could be "Cool birds of {insert your region here}", "I Love {insert name of local bird here}," "Shake Your Tailfeathers! The Fun Birdlovers of {insert your region here}." Don't be afraid of puns or bad jokes; people are more likely to join a Group with a humorous title. If your Facebook Group concerns a political action, make that message clear in the title. For example, it could be "Don't Run Your ATV over My Nest!" (if you have a campaign against allowing ATVs in sensitive habitats) or "Vote Yes on Proposition _______" (if your Chapter is working to support a specific state proposition in an election). You cannot change the title of your Group once it has been created, so choose it carefully.

To create a Facebook Group, click on the the "Groups" icon in the Applications section of the toolbar at the bottom of the front page of your personal Facebook profile. You will be taken to a page that shows the Groups to which you belong as well as Groups your friends have joined recently. At the top of the page, click the gray "Create a New Group" button. The next screen prompts you to enter the Group title, a short description, the type of Group, and other optional information such as the email and mailing address of your Chapter. Remember that this information will be public for anyone to see. Once you are satisfied with your Group's information, click the "save" button at the bottom of the page to save your information.

On the next screen, you have the option to upload a photo. People are more likely to join Groups with an eye-catching picture. This is a great time to use any attractive bird photos you have! On this screen you may also enter your Chapter's website address and set the level of access for others in the Group. Do you want other people to be able to post their photos or videos to the Group? Encouraging members to share their cool bird photos can be a great way to engage them; however, some people may try to use this access to post advertisements on Groups. As an administrator, you should check the Group periodically to delete any undesirable comments or images. You may also choose key people as Group administrators, allowing only that subset of Group members to post photos, links or videos.